Marketing Qualified Lead (MQL)
Identify interested prospects swiftly
Being in the B2B arena, Marketing Qualified Lead (MQL) is one of the most talked-about initiatives. But obtaining a good lead is challenging, because sometimes you may find an ideal marketing lead, whereas the other times, you may not have that luck. Instead of burning out, the key here is to bridge the gap.
When you filter out the best MQLs, you tend to bridge the inconsistencies and focus on building your business.
At AdvertMarketers, we implement our MQL service to identify whether the customer that’s visiting your website and browsing through your content is a marketing qualified lead or not.
This process is not as easy as it sounds, since it requires determining the prospects’ interests, analysing the pages and content that’s viewed, and capture and score every prospect with the help of the content collected.
Through our service, you can sieve through prospects to derive at only those candidates who have expressed an interest in your business by engaging with the content. Through our MQL service, we give your sales and marketing team candidates that perfectly fit the bill.
We ensure that we play all our cards right to transform a prospect to a lead and ensure that we give your business the boost it deserves.
- Generate awareness
- Explore prospect’s interest levels
- Monitor content consumption
- Convert interested prospects