GDPR – Compliant Processes
AdvertMarketers follows a compliant GDPR-defined process that handles business data, which is minimally necessary for the specified purpose of business-to-business marketing. AdvertMarketers processes data for B2B communications and all marketing programs, which are for business purposes only. We strive to connect with the ‘business’ and not individual entities. Our aim is not on managing marketing campaigns for personal, consumer-focused marketing.
Since AdvertMarketers utilises electronic communications exclusively for other businesses, it falls under the GDPR consent definition of “Legitimate Interest” in Article 6.1(f) of the GDPR law, which paves the way for commercial interests to communicate with other commercial interests.